It also develops a customer investment return model and evaluates the long - term brand equity of the company 同时，利用相关数据，建立企业客户投资回报模型，并对企业的长期品牌权益进行了评估。
The managers would then have to consider this framework and all the elements leading to loyalty , thus measuring brand equity 这个经理会考虑这个结构以及与忠诚度相关的所有元素，来评估品牌资产。
Brand equity was defined as the brand assets linked to a brand ' s name and symbol that add to a product or service 品牌资产可以定义为品牌专有的商标名称其及独特之象徵加值于企业的产品或服务之上。
Now , the study of brand equity focuses more on the concept and extension , but little on the source of the equity 在我国,作为营销组合策略中非常重要的广告如何影响品牌资产的实证研究还是一片空白。
Brand equity has emerged as a key strategic asset that needs to be monitored and nurtured for maximum long - term performance 为了长期的最大化，品牌资产作为一项重要的战略性的资产是需要监控和培养的。
The second chapter is basic theory analysis : stating of researches on modern intangible assets , brands and brand equity 第二章是基本理论分析；主要阐述了现代无形资产和品牌、品牌资产的有关理论研究。
Tu boom introduced , many stores are wild geese city to devote great efforts to tap famous cultural content , and building brand equity 涂剑秋介绍称，雁城不少店家正在下大气力挖掘名菜文化内涵，打造品牌效益。
Practical experience indicates that the most genuine brand equity management and administration need system proving and effectual method 实践经验表明，真正意义上的品牌资产经营需要系统论证和行之有效的方法。
In the competitive market environment , building and managing brand equity is an essential company strategy for achieve superiority and success 品牌资产和营销组合策略之间的关系已经成为品牌资产研究的重要内容。
The paper maintains service brand equity as core , and constructs the integrated model of building the strong brand in service enterprises 本文认为作为完整的品牌概念,产品品牌与服务品牌的创建既有相同点,又有各自的侧重点。
